Why You Should ONLY Work With Dream Clients

I don’t want to sound harsh here, but it’s exactly what it sounds like it is: your dream client.

You know when you find a client, they ask you for ABC. After some discussion, you offer them ABC for the price you want. A little further into the project it turns out they don’t want ABC, but BCD which costs twice or thrice as much?

Of course, because you promised a good price on ABC – after all that is what they wanted – you offer a good price for BCD but get asked to do it for the ABC price by the client. You accept, but can’t put in the love required to deliver a good product at that price point and when you let your client know, he or she goes nuts. Sounds familiar?

You’re screwed. Not your dream client.

If You Market To All, You Sell To None

The issue with marketing is that people often want to reach “everyone”. Their message is generic an focuses on the message the owners would like to bring across, not what the customer gets out of the product. 

When you market a product, tell the customer what THEY get out of it. You need to “sell” them on the benefits they will get from your product. They will need to realise how much time this is going to save them when they get your product NOW, and how they’ll love using your product right away. You can easily do this by changing the perspective of your sales message.

Bad: My product does XYZ – we’re the best at doing XYZ (Talks about YOU, the seller)

Good: You’ll get XYZ which allows you to achieve ABC at half the time and cost! (Talks about the buyer, and what they get out of it)

Know Your Dream Client Equals Sell To Your Dream Client

This may sound like common sense, but it truly isn’t. Sharon and I see this daily when we are helping clients. They know EXACTLY who to sell to and can describe this demographic in thorough detail. When it comes down to KNOWING this demographic… There is zero-knowledge present.

What makes these people tick? Why do they buy what they buy and what makes them DECIDE to buy now?

If you don’t know the answer to these you’ll be running into roadblocks very soon. How will you reach your dream client if you don’t know what interests them? How will you make a sale if you don’t know what they value the most? These are all things that you should take into considering if you decide to focus on your dream client. It will transform your business for the better, I’ve seen it happen in my ventures.

Spend some time getting to know your dream client and you’ll see a drastic increase in profits and revenue.

Less Energy & Effort VS More Sales and Customers

The fun part is that you don’t just have one single dream client. Your “dream client” is a focus point, but it ends up being a specific group of people who you can target. If you spend time getting to know this group and what makes them tick, making sales and getting customers becomes much simpler.

As if that isn’t good enough, you’ll have to spend less energy, time and money to reach them as you can build a presence wherever you find your dream clients more easily. Yes, it all initially takes more time but in the end, it can make or break your business.

I hope you liked this article – leave a comment below and let us know where you found your dream clients!